Tobacco-Free Hokies

Hokie Wellness offers extensive tobacco-use prevention and tobacco treatment programs at Virginia Tech. The cornerstone of our prevention program is the Tobacco-Free Hokies T-shirt Campaign (TFH). We work with Virginia Tech and the local community on initiatives designed to support tobacco-free lifestyles. Over the past 15 years, Tobacco-Free Hokies T-shirts have become Virginia Tech icons.

Tobacco Free Hokies T-shirts

The Tobacco-Free Hokies T-Shirt Campaign for Virginia Tech Students

We distribute Tobacco-Free Hokies T-shirts to students who are smoke and tobacco-free. On the front of the t-shirts is one of our "special" Surgeon General's warnings. On the back is an image of the Hokie Bird and stomping out cigarettes and smokeless tobacco. They are extremely popular on campus. We've seen Hokies wearing our TFH T-shirts all over the United States and we've even spotted them in other countries.

We distribute TFH T-shirts to about 1,000 Virginia Tech Students every year. Distribution information is available on our TFH Distribution page.

In addition to rewarding Virginia Tech students who are already tobacco-free with TFH T-shirts, we offer our 60-Day Challenge to students who wish to quit smoking or dipping. Students who use tobacco may sign up for the program. If they are successful at quitting for 60 days and intend to remain tobacco-free, we will give them a TFH T-shirt. We offer quitting services to help them throughout the process. Contact for more info.

Dr. with skeleton

The Tobacco-Free Hokies Health Care Provider Campaign

We know that doctors, nurses, and other allied health care professionals play an important part in promoting tobacco-free lifestyles and helping people quit. As part of the Tobacco-Free Hokies Campaign, Schiffert Health Center staff wear lab coats and scrubs with the Tobacco-Free Hokie Bird on them. Every Friday, we have a "wear day" at Schiffert Health Center, where most staff members can be seen wearing TFH professional garb. Many staff members also wear them on other days of the week. The TFH Health Care Provider Campaign is a visual reminder to the campus that being tobacco-free is, in fact, the norm at Virginia Tech. In addition, it gives every patient an invitation to ask their provider about how to quit smoking or dipping—for themselves or somebody they know. Our health care providers are deeply committed to helping students quit tobacco and enthusiastically participate in the campaign.

TFH Middle School Students
TFH Middle School Students

Tobacco-Free Hokies Middle School Program

In addition to our work with Virginia Tech students, Hokie Wellness feels a deep commitment to use our knowledge and talent to help our community members be healthy. We know that some children in our communities start experimenting with tobacco when they become teenagers and we want to reach them before they get to high school.

The TFH Middle School Program is a collaboration between local middle schools and Hokie Wellness. We have a group of skilled educators on the Health Education and Awareness Team (HEAT) who teach educational sessions about the dangers of tobacco-use, peer-pressure, and making healthy choices. Middle schools students who are ready to sign a pledge to be tobacco-free are rewarded with Tobacco-Free Hokies T-shirts. The program is fun, interactive, and the middle school students benefit from being taught by Virginia Tech students, who are positive role models for them. Likewise, HEAT members get valuable middle school teaching experience and the intrinsic rewards of knowing they are making a difference in these children's lives.

The TFH Middle School Program was done during the 2003–2005 school years at Blacksburg Middle School with special funding from state tobacco settlements. Due to past funding constraints, we were originally unable to continue the program at Blacksburg Middle School or to expand the program to other schools. In 2011, with a gift from Pfizer, we were able to restart and expand the TFH Middle School Program.

We have enjoyed our collaboration with Blacksburg Middle School and Eastern Elementary/Middle School, Christiansburg Middle School, Pulaski Middle School, Dublin Middle School, and Auburn Middle School. Each spring HEAT members teach 35-45 educational classes and distributes TFH t-shirts to their students.

If you would like more information about the Tobacco-Free Hokies Middle School Program, or would like to inquire about a partnership with your middle school, please contact